EM Cosmetics

This was a spec project created for EM Cosmetics, a brand known for its soft, radiant aesthetic and focus on natural beauty. We combined close-up product shots with footage of models using the makeup to create a short ad that captures the brand’s tone and visual style.

The project was an opportunity to experiment with lighting, color, and camera movements, paying close attention to textures, skin tones, and soft movements. Our goal was to reflect EM’s signature look while bringing in a touch of creative direction through styling and edit choices.